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How Google Search works

Keyword Research Tips

Every time you search, there are thousands, sometimes millions, of webpages with helpful information. How Google figures out which results to show starts long before you even type, and is guided by a commitment to you to provide the best information.

Organizing the content of the web

Even before you search, Google organizes information about webpages in our Search index. The index is like a library, except it contains more info than in all the world’s libraries put together.

Instantly matching your search

In a fraction of a second, Google’s Search algorithms sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results for what you’re looking for.

Presenting results in helpful ways

To help you find what you’re looking for quickly, Google provides results in many useful formats. Whether presented as a map with directions, images, videos or stories, we’re constantly evolving with new ways to present information.

We only sell ads, not search results

While advertisers can pay to be displayed in clearly marked sections of the page, no one can buy better placement in the search results.

Always improving your experience

We know Search can always be better. That’s why Google engineers spend every day testing it, conducting hundreds of thousands of experiments every year, resulting in thousands of improvements.

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