Every time you search, there are thousands, sometimes millions, of webpages with helpful information. How Google figures out which results to show starts long before you even type, and is guided by a commitment to you to provide the best information.
Organizing the content of the web
Even before you search, Google organizes information about webpages in our Search index. The index is like a library, except it contains more info than in all the world’s libraries put together.
Instantly matching your search
In a fraction of a second, Google’s Search algorithms sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results for what you’re looking for.
Presenting results in helpful ways
To help you find what you’re looking for quickly, Google provides results in many useful formats. Whether presented as a map with directions, images, videos or stories, we’re constantly evolving with new ways to present information.
We only sell ads, not search results
While advertisers can pay to be displayed in clearly marked sections of the page, no one can buy better placement in the search results.